Swatch Intros Swatch Paparazzi Watch With MSN Direct

For the gadget addicts, the Swatch Paparazzi Watch is definitely going to be one of the hip new products this holiday season.

Leveraging the MSN Direct service from Microsoft, the new Swatch Paparazzi will provide owners with tips on the local hot bars and clubs as well as free events. Swatch is also trying to ‘attract’ people with a ‘Meet a Celebrity’ contest. Obviously, the whole thing is targeting a particular segment of consumers.

Like the other watches in the MSN Direct lineup, the Paparazzi provides dual time, automatic adjustment of time zones for travelers, comes with a rechargeable Lithium Ion battery, multiple watch faces and animations (five to be precise), and of course the full suite of MSN Direct information services. The Paprazzi is also water-resistant.

The Paparazzi watch also comes in four colors, which could match your new if you choose carefully: orange, red, black and blue/beige. The wrist strap is length adjustable and made of sillicon, and the case has been redesigned to be more sleek. Control of the watch is via five recessed buttons around the edge of the case.

The is the best place to explore the watch models further.

Continue to the next page for the official press release.